Roberta is the Founder and Director of Generation Justice, which is an intergenerational media making project that is committed to social change. Generation Justice operates from the social justice principles of equity, inter-generational connectedness, and civic engagement through media making.
Roberta is also principal of Inspired Leadership Inc. She offers organizational development and program planning, implementation, curriculum development, evaluation training and facilitation for numerous youth, early childhood development, public health and service organizations across the country. Roberta has development and designed intergenerational, multicultural programs for youth and was as a Kellogg Intern for the National LULAC Education Center in Washington D.C. Roberta directed the UNM’s Multi-Cultural Minority Recruitment and Retention Program, SAFETEEN New Mexico, Youth Link, Vida Manos Y Salud and now Generation Justice formally the KUNM’s Youth Radio Project. Under Roberta’s direction, Youth Link, gained local and national recognition and Vida Manos y Salud of Guadalupe Ariz. was nationally recognized as a model program.
The KUNM Youth Radio Project was awarded the 2009 NM Governor’s Youth Service Award. Roberta has several years of radio production experience, producing 5 Youth Radio Town Halls, El llanto en la frontera; about the femicide in Juarez, Mexico, the history of the Raices Collective, and the history of the SouthWest Organizing Project. She also hosts and produces a public radio cultural affairs program “Espejos de Aztlan” on KUNM -FM. Roberta recently published an article in the Youth Media Reporter on Youth Radio and Social Justice.