Sut Jhally, Executive Director of the Media Education Foundation and a professor at the University of Massachusetts, Amherst, is one of the world’s leading scholars focusing on the role played by advertising and pop culture in the process of social control and identity construction. Professor Jhally has worked along side of the “Media Literacy Project” for nearly 20 years and is an advocate for a media literate society.
He is the author of numerous books and articles on media; including The Codes of Advertising and Enlightened Racism. Professor Jhally is a award-winning teacher, and is also known for producing and directing films and videos. His works deal with issues ranging from sexuality and race to commercialism, violence, gender and politics. Pauly Denetclaw spoke with Professor Sut Jhally about the importance of Media Literacy in our society and the role of “MLP” in the national movement. Here is the full interview of Pauly Denetclaw with Sut Jhally.
To listen to the full episode on the Media Literacy Project, click here!