New Mexico’s Premiere Youth Media Project
New Mexico’s history of colonization, genocide and inequity are tied to today’s resistance, resilience and liberation. We, as New Mexicans, know our future is dependent on how well we honor and navigate past and present conditions. This truth sparks our vision at Generation Justice (GJ) to raise underrepresented voices, to heal from internalized wounds, to lift up narratives of hope and inspiration, and to build pathways to equity and leadership.
Established in 2005 as the KUNM Youth Radio Project, Generation Justice is now New Mexico’s premiere, award-winning youth media project. The project was founded on social justice, decolonization, and media justice principles. GJ uses an inter-generational positive youth development approach to engage youth representative of New Mexico’s minority majority status; (Indigenous, low-income, youth of color) to create media that gives rise to narratives based on truth, analysis and hope.
– Roberta Rael, Executive Director of Generation Justice
Mission & Approach
GJ’s mission is to train youth (13 to 25) to harness the power of media for social change. Positive youth development is at the core of our approach. GJ’s youth members gain a deeper and broader understanding of issues in our community as they engage with community leaders and activists and produce media that shifts narratives and raises the voices of communities of color and the “unheard” in our state.
Through our work in the domains of racial equity, civic engagement, media literacy, media justice, academic achievement and career development, youth build the skills and agency to speak against issues of systemic and internalized oppression and to shift the future of media.
In 2010, through a year-long strategic communications process, youth and advisory members defined GJ’s core values: (1) Youth Leadership and Empowerment, (2) Community, (3) Action, (4) Equity, (5) Multiculturalism, and (6) Love.
*Thank you to the W.K. Kellogg Foundation and Colleen Ebinger, Fourth Sector Consulting.
By the Numbers
0% Youth Pursuing Higher Education
0 Youth Members Trained
0% Youth of Color