New Mexico’s Premiere Youth Media Project
New Mexico’s history of colonization, genocide and inequity are tied to today’s resistance, resilience and liberation. We, as New Mexicans, know our future is dependent on how well we honor and navigate past and present conditions. This truth sparks our vision at Generation Justice to raise underrepresented voices, to heal from internalized wounds, to lift up narratives of hope and inspiration that build pathways to equity and leadership.
Established in 2005 as the KUNM Youth Radio Project, Generation Justice is now New Mexico’s premiere, award-winning youth media project. The project was founded on social justice, decolonization, and media justice principles. GJ uses an inter-generational positive youth development approach to engage youth representative of New Mexico’s minority majority status; (Indigenous, low-income, youth of color) to create media that gives rise to narratives based on truth, analysis and hope.
– Roberta Rael, Executive Director of Generation Justice
Mission & Approach
Generation Justice (GJ) is a multi-racial, multicultural project that trains youth to harness the power of community through leadership development, civic engagement, narrative shift, media production, and raising critical consciousness—shifting the balance of power to promote education, health equity, racial justice, economic security, and attain lasting change in New Mexico by healing divides Positive youth development is at the core of our approach. GJ’s youth members gain a deeper and broader understanding of issues in our community as they engage with community leaders and activists and produce media that shifts narratives and raises the voices of communities of color and the “unheard” in our state.
Through our work in the domains of racial equity, civic engagement, media literacy, media justice, academic achievement and career development, youth build the skills and agency to speak against issues of systemic and internalized oppression and to shift the future of media.
In 2010, through a year-long strategic communications process, youth and advisory members defined GJ’s core values: (1) Youth Leadership and Empowerment, (2) Community, (3) Action, (4) Equity, (5) Multiculturalism, and (6) Love.
*Thank you to the W.K. Kellogg Foundation and Colleen Ebinger, Fourth Sector Consulting.
By the Numbers
0% Youth Pursuing Higher Education
0 Youth Members Trained
0% Youth of Color