“I Am Who I Serve” 

Tomas Martinez is an outreach coordinator and a promotor at La Plazita Institute in Albuquerque, New Mexico.  [Photo: Alden Bruce]

By Lucia Martinez and Thema Fenderson

ALBUQUERQUE, N.M. — “I love the National Geographic because it saved my life,” says Tomas Martinez, recalling the 1980 prison riot at the state penitentiary in Santa Fe, New Mexico.  

“We taped National Geographics around us and we made hoods because we didn’t know what was going on,” Martinez says, referring to the violence that ensued.  

The riot was one of the bloodiest in US history.  Thirty-three inmates were killed and over 90 were injured.  

Martinez was an inmate at the time.

“I have seen enough death to last me a lifetime.”  

After 17 years in and out of prison, Martinez now walks a different path.  

“I know that if I hadn’t gotten out of that world, I was gonna die in it.”


Tomas Martinez : I Am Who I Serve from Generation Justice on Vimeo.

Video: Tomas Martinez lived in and out of prison for over 25 years.  Now he uses his experience to help young men of color lead a better life.

The Returning Citizen 

Martinez is candid about his past.  He was a heroin addict by the age of 13.  When he was 19, he was convicted of armed robbery and sent to prison for the first time.

“The third time I went back was in 1989 and I didn’t get out until 2003,” Martinez says.

“I said, ‘my God man…am I gonna do this for the rest of my life?’ So I put myself into school…I educated myself.”

Today, he uses his story to make a difference in the lives of young men who might otherwise fall prey to gangs, violence, drugs and incarceration.  

Martinez is an outreach coordinator and a promotor at La Plazita Institute in Albuquerque.  

He brings unique expertise to the job. After all, he says, “who is better to do this kind of work than people who have been there, done it?”

Primarily he works with Chicano and Native American young men who are transitioning out of a life of incarceration. 

Martinez rejects the label “ex-cons” and instead refers to this community as “returning citizens.”  

“La Plazita has just changed my whole life”
— Russell Urban

Russell Urban, 56, is the ceramics teacher at La Plazita Institute. Urban taught himself to make ceramics in prison and then led classes for fellow inmates.  

Urban says when he arrived at La Plazita about two years ago. Martinez enrolled him in community college, arranged healthcare and gave him a bicycle.  “La Plazita has just changed my whole life,” says Urban.

From the ceramics studio at the Institute, Urban offers free ceramics classes to the community. He also runs a class for young men in the juvenile justice system.  

Urban is studying to be a substance abuse counselor for youth and is scheduled to graduate next semester.

Russell Urban, ceramics teacher,  shows us his students’ work at La Plazita Institute. [Photo: Mike Marcotte]

La Plazita = La Cultura Cura

Ceramics are but one of many resources La Plazita offers. Others include a screenprinting studio, tai chi and a variety of traditional healing methods.  

The Teens Making a Change program offers a safe space for young men to express themselves, engage in dialogue and learn from one another.  

One of the most important programs at the Institute is the urban/semi-rural organic farming project.

La Plazita members cultivate the land and grow crops that are then sold or shared with members of the community.

Food from these farms can be found in local restaurants, grocery stores and public schools.

Chavez Farm, part of La Plazita’s organic farming program that brings youth from the South Valley together to cultivate and grow crops. [Photo: Alden Bruce]

La Plazita operates from small compound nestled in the heart of Albuquerque’s South Valley, a predominantly low income community of color.

The non-profit organization is made up of ceremonial spaces, workshops and meeting places. It is decorated with murals that were made by its youth members.

All of La Plazita’s services are free and are aimed at bettering the lives of young people who come from the surrounding community.

Martinez says the idea behind the institute is “cultura cura” which means culture heals.

He says La Plazita does this by educating its members about their cultural heritage and indigenous ceremonial practice.

“We need to educate them: who are you, who really are you — you know, not your name, but where do you come from?”

Martinez maintains that culture is the route to community healing.  

La Plazita Institute a non-profit, grassroots organization that is located in the Albuquerque South Valley. [Photo: Alden Bruce]

“If I could do it, you can do it”
— Tomas Martinez

“I am who I serve,” Martinez says.  

Martinez encourages the youth he works with that there is a better life for them, but it does not come easily.  

“Its called ganas,” he says. “You have to put in work… but we can do it together.”  

Martinez sees how his life experience has given him credibility to make a deep impression on young men from his community.  He uses his own story to inspire them to make those difficult changes.

“If I could do it, you can do it.”  

He has dedicated his life to guiding those youth along the way.  

“One thing we are sure of is we are all born to die.  But as long as I’m alive, I’ll keep doing this work.”

Hear Tomas Martinez describe a defining moment in prison, and view a slide show of La Plazita Institute.

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